Ever wondered why some spaces and interiors make you feel good where others make you feel sleepy or unproductive? Beautiful interiors aren’t just a treat for our eyes. Beauty is a universal language that speaks directly to our senses and emotions and can affect them all positively or negatively. In fact, there’s an entire scientific field dedicated to understanding how our brains respond to art and beauty. Welcome to the world of neuroaesthetics.

In this article, we explore how neuroaesthetics and its application in interior design can have an incredible impact on our health and senses. This innovative, scientific approach can elevate your home’s look whilst creating spaces that nurture and resonate with your emotions and wellbeing.

Beauty that Captivates the Brain

Neuroaesthetics reveals that our brains are hardwired to respond to beauty on a deep level. Certain aesthetic qualities, such as proportion, symmetry and balance, activate pleasure centres in the brain, evoking positive emotions and a sense of harmony. By incorporating these principles into your home’s interior design, you can create spaces that not only captivate the eye, but your brain too.

Harmony in Interior Design

Our brains naturally seek order and harmony. Design principles, like colour schemes, spatial layout and patterns, influence the brain’s perception of that harmony. By carefully considering these elements, interior designers are able to choose textiles, colours, shapes and design treatments that result in a harmonious composition that promotes a sense of balance and coherence throughout your home, which in turn makes you feel good.

The Emotional Impact of Interior Design

Design choices can have a profound impact on our emotions too. By leveraging their knowledge of how colours, lighting, textures, and forms elicit specific emotional responses, interior designers can curate spaces that evoke feelings of serenity, joy, inspiration or relaxation.

Engaging All Senses with Neuroaesthetics

The science of neuroaesthetics demonstrates how beauty extends beyond the visual realm. This enables interior designers to consider how textures, scents and sounds within the home impact sensory experience. By creating a multisensory environment, designers enhance the overall ambiance, enveloping the residents in a fully immersive sensory journey.

Neuroaesthetics and biophilia

Two big buzz words within the interior design industry come together to demonstrate the growing importance of nature in interior design. Neuroaesthetics aligns perfectly with the biophilic design, which draws inspiration from our innate connection with nature. Studies show that incorporating natural elements such as daylight, greenery, and organic textures can positively impact our wellbeing and cognitive function. By integrating biophilic design principles into your home, you can create a sanctuary that nurtures tranquility, restoration, and a deep connection with the natural world.

Incorporating neuroaesthetics into your home’s interior design is a gateway to creating spaces that are visually captivating, emotionally engaging, and promote a sense of wellness. By understanding the brain’s response to beauty and utilising design principles rooted in neuroscience, you can transform your home into a haven that touches every sense and reflects your personal style.

Want to learn how to use neuroaesthetics in your interior design project? Contact Studio Mae.